Case Studies

Consistently Innovating

Manufacturing Capability – Meeting Global Standards

Customer Profile: A leading tire distributor in the USA

Problem: The customer was looking for a reliable and experienced company to design and develop products that were priced attractively and that adhered to their stringent quality standards and processes. The customer was seeking comfort as to the quality standards of manufacturing in the factory we proposed.

Solution: Omni United invited the customer to conduct an external audit of the factory we proposed to manufacture the products. This exhaustive audit was conducted by Smithers, the leading tire testing consulting firm in the world, and brought to light a number of areas for improvement.

Using Omni United's experience and technical expertise, we resolved the concerns raised within two months. Smithers was again invited for a second audit. With all the corrective and preventive measures in place, the factory successfully cleared the audit and the client was ready to launch the product made at that manufacturing facility.

Furthermore, at the request of our customer, we conducted product tests on a number of parameters such as ride & handling, dry & wet braking, noise, mileage, rolling resistance, oven aging and endurance. Those tire tests were conducted against tier 1 and tier 2 competitors like Michelin, Cooper, GT, Hankook and Nitto. Our tires passed all the tests and were found to be comparable to the sample in most of the test parameters, despite being priced at a more affordable level.

Result: Today we are manufacturing a huge number of tires for this customer. 

Distribution and Warehousing Capability – Secondary Supply of Tires in the US

Customer Profile: A Leading Tire Distributor in the US

Problem: The distributor was often losing customers due to non-availability of a desired pattern or size that was not readily available in their inventory. Placing an order and receiving the requested size would typically take 2 months as it would be shipped in a container from Omni United's manufacturing units outside the US. This waiting period was too long for an end user and he would often choose an alternative brand than having to wait for 2 months to receive his desired size/pattern. This resulted in a loss of sale for the distributor.

Solution: Omni United looked closely at the supply chain limitations that were causing this distributor to lose customers and it was evident that we had to come up with an alternate to container loads. It was decided that we would leverage our local warehousing capabilities in the US and maintain a secondary supply of tires there. Omni United over the last year and a half has acquired 20 mixing warehouses with approx. 700,000 sq.ft of space spread across Montana, Utah, Nevada, California, Colorado, Arizona, New Mexico and Texas in the Midwest and Southwest regions of the US. Leveraging this strength, we started shipping tires directly from the manufacturing units and started storing a secondary supply in our US warehouses. This enabled the distributor to get the desired sizes of tires directly from a warehouse near to their location within 3 days rather than wait for 2 months for a container.

Result: The overall advantage for the distributor was:

• If a desired size/pattern was not in the distributor's inventory he did not have to wait 2 months to receive it in a container
• This secondary supply massively reduced shipment time and made stock available within a period of 3 days or even on the same day in certain cases
• There was a significant reduction in loss of customers due to non-availability of tires which led to an increase in sales

The distributor now has renewed confidence in Omni United's ability to think innovatively and provide solutions to problems and wants to strengthen business ties business with us.