Message From The CEO

Dear Friends,

Thanks for visiting the Omni United website.

I am delighted to inform you that in the past year, Omni United continued on its path of discovery and innovation.

Our Radar Tires brand continued to grow in its offering and today we have close to 1,500 SKU’s to offer to our customers. Our manufacturing footprint has grown to 11 manufacturing facilities in China, Indonesia, Thailand and Taiwan. Recently we extended the range to include medium commercial truck tires as we wanted Radar Tires to be a one-stop-shop for our customers in our segment. The Medium commercial truck tires segment is very important for our business, between Omni United’s customers and Omnisources’ distribution warehouses we sell over 250,000 truck tires a year and this is likely to grow significantly with the addition of Radar Tires to the basket. Today, there is no other brand in our segment that offers the range of products we offer. Our run-flat range, available in summer, all-weather and winter lines is in itself a very unique offering. Run-flat tires are no longer the privilege of the premium category, we are proud to offer these at affordable prices to the more budget conscious consumers. To us, more than business, this is an offering for the consumers that inspires safe mobility and performance irrespective of the buying power of the consumer. Now everyone can have a Run-flat tire on their car and feel safe.

Our second brand, Patriot Tires is fast getting recognized as another great value offering. The sales continue to gain traction on a regular basis and the customer feedback is positive and encouraging.

With the recent changes in the distribution channel in the US, we are very well positioned to serve our wholesale and retail customers alike. We are already delivering the fill-ins from our California and Dallas distribution center to further buttress our offering to our wholesale customers. We plan to work on getting more efficiency into this business model as we understand how difficult it is to forecast and stock products on a 60 days’ delivery time. While we work on the domestic fill-in, we are also working on shortening the delivery time on factory direct business by investing and using cutting edge technology, I am confident that by the end of 2018 we would have cut the delivery time by another 15 days.

Innovation is in our DNA, we constantly work on improving our business model. We are investing heavily in technology across all dimensions of our business, we are building Omni United for the times to come where technology will play a vital role not just in product designs and production but in new delivery systems, pricing, planning etc.

We are excited about the future and the tremendous possibilities it holds. We are also working with our customers to make sure we all are future proof and we have thought through about the times ahead.

Radar Tires continues to remain a Carbon Neutral brand and we are proud of the fact that as we move forward in life we don’t leave a mess behind for our children. Some see value in this and some don’t. Irrespective of that, we will continue to do our little bit so we are clear in our conscious and we can walk with our head held high.

We continue to support the Breast Cancer Research Foundation (BCRF) and we applaud the work they do in finding a cure for this dreaded disease.

I want to thank all our stakeholders, the customers, the manufacturing partners, the financing institutions and my most amazing colleagues who work relentlessly so that we stay ahead of the game and deliver our promise to the customers every day! Thank you all!

Warm regards,

signature sareen

GS Sareen
Founder & CEO, Omni United

Dear Friends,

Thanks for visiting our website!

I would like to continue from where I left previously.

As we continue to evolve, we found that in order to service our customers better we needed to get a worldwide on-shoring program of our own. With this customer focused service approach, we acquired two well-established companies on the western side of USA. We first acquired the 7 locations of Interstate Tire Distributor (ITD) and then 23 more locations of A to Z Tire company – after rationalizing the footprint, today we operate 20 of our own distribution warehouses in the states of California, Arizona, Utah, Nevada, Montana, Texas, Colorado and New Mexico serving more than 15,000 retail customers.

We plan to expand our distribution nationwide in the USA and overseas so we can better serve our retail customers and ultimately the end consumers better.

Recently we have launched Patriot Tires, our PLT brand nationwide with a comprehensive range in the USA.

We are also launching our Radar brand medium commercial truck tires in the US in Q2, 2017. Which will be made in a state-of-the-art manufacturing facility with some very attractive tread patterns and features.

The year 2017 will be a major growth year for us. We will expand our distribution footprint both, domestically in the USA and overseas, cross the 1000 SKU mark in our Radar PLT range, launch the medium commercial truck tire range in our flagship Radar brand and launch the Patriot range internationally.

We are extremely proud of our association with the Breast Cancer Research Foundation, this is our fifth year and we thank BCRF for giving us this opportunity to work with them. We are committed and we will continue to support and work with the wonderful people at the BCRF.

All this would not be possible without the support of our stakeholders – the financial institutions, the manufacturing facilities, the staff who worked relentlessly to get us to this point in our business and most importantly the customers. We thank all of you for being a part of our journey.

We will continue to grow and evolve as a leader in thought and action in our amazing industry.

Once again I thank you for your interest in Omni United, the best is yet to come!

Stay tuned.

Warm regards,

signature sareen

GS Sareen
Founder & CEO, Omni United

Dear Friends,

Thanks for visiting Omni United!

One word defines the values and mission of Omni United: Innovation.

Innovation and creativity is what drives me and what motivates my team. When we say innovation, we don’t just mean technical innovation; just as importantly, we mean new ways to look at every aspect of the industry, from manufacturing to marketing and distribution.

From the days we started working in Omni United, one thing was clear to me and to the people who were with me then: We needed to do things differently – there was no space in this crowded industry for yet ‘another’ tire supplier! So we started by finding out the “pain points” and discovered that tires made in China were starting to find a foothold in the United States but the inefficiencies were enough to prevent customers from taking advantage of an otherwise a strong commercial proposition. We started fixing some of the issues we encountered, providing the products the market needed, allowing customers to mix products from overseas in their orders, giving credit lines to domestic US customers…and business started to grow. With time all that we did became the norm in the industry. After all, it made perfect business sense.

We soon figured that the Chinese product lines would not be sufficient to offer our customers the comfort they needed, particularly because of the geopolitical and trade situation between countries. We started to move some of our production to other countries such as Indonesia, India and Thailand, and as a result, when in 2009, the US imposed punitive tariffs on Chinese tire imports our business continued to grow as we were able to provide our customers with attractive alternatives.

But innovation is continuous and we embarked on other projects such as getting our flagship brand, Radar Tires, certified as the first 100% carbon neutral tire brand. We started testing our off-road light truck tires in desert races against many of the well-established and premium brands and started winning those races. We were sharing the podium with those brands and thus demonstrating our winning value proposition. To show our support to a great cause we partnered with the Breast Cancer Research Foundation and even launched a tire with a pink sidewall.

A few years back we noticed that the tire industry was probably one of the few industries with almost no interaction with the fashion world. We went on to develop a partnership with one of the most American fashion lifestyle brands to launch Timberland Tires, a first in the industry. This is the first-tire range that has been designed with sustainability in mind so that after the tire wears out, it will be reclaimed and recycled into the soles of Timberland’s boots! In addition to traditional distribution channels, we have developed a network of over 2,000 installers ready to fit the tires our customers buy online at timberlandtires.com.

We will continue to innovate and to find new ways to provide a better service for our customers.

Stay tuned.

Warm regards,

signature sareen

GS Sareen
Founder & CEO, Omni United