Omni United to Participate in 2016 SEMA Show’s New Product Showcase

TRAVERSE CITY, Mich., October, 31st, 2016 – Omni United will display six new products for American drivers at this year’s Specialty Equipment Market Association Show (SEMA) in Las Vegas from November 1st to 4th. The new products on display from Omni United include:

Dimax 4 Season Run-flat:

Designed for passenger cars and SUVs, the Dimax 4 Season is a completely innovative 4-season line from Radar that features the Run-flat technology. This line has been developed and certified for European winter and summer conditions and all sizes have the 3PMSF certification. A three peak mountain snowflake symbol branded on the tire’s sidewall identifies tires that meet the required performance in snow testing.

Dimax R8+ Run-flat:
Designed for high performance cars and SUVs the Dimax R8+ Run-flat is a segment of the new Ultra High Performance summer tire range from Radar. This line incorporates over 30 of the most popular Run-flat sizes. These sizes cover most of the market of vehicles that fit Run-flat as O.E. The line is speed rated up to Y which is a first in the Value tire segment.

Renegade AT5:
This new all-season SUV/LT tire has been designed with innovative stone ejector technology for all terrains and offers drivers exceptional off-road performance while maintaining good on-road capabilities. The AT5 includes a 40k mileage warranty in the US.

Dimax AS8:
This new offering from Radar is designed for passenger cars, CUVs/SUVs and Ultra High Performance applications, offering an optimal combination of traction, precise handling and exceptional mileage making it the ideal choice for drivers looking for high performance and total assurance in all-seasons. The Dimax AS8 includes a 50-60k mileage warranty in the US.
Argonite 4 Season:
This is a new and innovative van tire from the Radar range that is 3PMSF approved, and performs well in any kind of weather from snow, slush and rain to dry summer conditions. A three peak mountain snowflake symbol branded on the tire’s sidewall identifies tires that meet the required performance in snow testing.

RoadLux R701:

The R701 is an aggressive all position tire that is designed to tackle the harshest winter conditions. The R701 has a staggered deep tread block design with full lateral blading and five wide grooves which enhances its ability to provide excellent ice and snow traction on both highway and off-road applications. The tread has plenty of stone ejectors to resist rock drilling and a sidewall protector rib to provide added protection for excessive curbing damage.

The SEMA Show is the premier automotive specialty products trade event in the world and draws more than 60,000 auto industry representatives from around the world. Omni United will command a 70’ x 50’ booth at the Global Tire Expo, part of the SEMA Show. Its booth (#43199) is in the second section of the South Hall Lower Level of the Las Vegas Convention Center.

The company’s booth will also display a customized 2016 Urban Warrior Land Rover Defender sporting a set of Radar Renegade A/T 285/70R17 tires mounted on custom 17-inch wheels. The $150,000 Urban Warrior underwent extensive modification and customization inside and out by Sean Hyland Motorsports of Woodstock, Ontario.
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About Omni United
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer, commercial, industrial and agricultural tires marketed under the brand names: Radar Tires, Timberland Tires (a partnership with global outdoor footwear and lifestyle brand, Timberland), Goodride, RoadLux, Speedways and Birla. Singapore-headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA, Omnisource and Interstate Tire Distributor. It currently has products sold in more than 15,000 retail outlets nationwide. More information on Omni United is available by calling 1-855-906-6646, by emailing and online at