Social Responsibility

Our Commitment to Breast Cancer Research

"We cannot transform the world alone, but we want to demonstrate that if a small company like ours can invest the time, effort and resources necessary to make a difference, then anyone can."
G.S.Sareen, President and CEO, Omni United


Mobilizing Hope

Make Your Tires Leave A Mark In The World – Supporting the BCRF

We have always believed in giving back, both to the environment and to the society. This is one of the pillars that our company has been built on. It was these beliefs that led us to partner with the Breast Cancer Research Foundation (BCRF) in 2011. Together we launched “Mobilizing Hope”, a corporate alliance program that supports BCRF’s mission to prevent and cure breast cancer by advancing the world's most promising research. Our support to the BCRF has not just been monetary but also heavily aimed at bringing awareness of their work into the forefront of our industry and society. Through this program, we have donated close to $1,108,800 to the foundation and funded approx. 22,176 hours of research.

Over the years we have undertaken numerous initiatives to spread awareness for this cause. Some of these include launching a limited edition pink sidewall tire that was sold through a major distributor in the US, supporting BCRF in all major trade exhibitions and tire fairs globally and encouraging our dealers with in-store promotion and awareness materials. We have also received tremendous support from our racing teams as they have always displayed the BCRF logo on their race vehicles and gear and recently we have had great support from our brand ambassador and LPGA Golfer, Jodi Ewart Shadoff who has joined her efforts with us in brining more awareness about this cause since 2016.

This year Radar Tires together with Jodi Ewart Shadoff launched our newest initiative “Birdies for BCRF” in support of the Breast Cancer Research Foundation. During the month of October (officially recognized as Breast Cancer Awareness month), both Radar Tires and Jodi pledged $100 each for every birdie that Jodi made in the three tournaments that she played. During October she made a total of 35 birdies and with the help of other donors we were collectively able to raise $8,800. 


Mobilizing Hope

Working with our customers to create an impact locally – Supporting the NBCF (National Breast Cancer Foundation) in Australia

We have always endeavoured to engage with our customers and partners at a local level by coming-up with initiatives that can positively impact society. This year Radar Tires has extended its support to Breast Cancer Research in Australia by teaming up with one of our customers and one of the largest distributors in Australia, Bob Jane T-Marts. Both Radar Tires and Bob Jane T-Marts donated AUD2 for every Radar Tires sold during October and were collectively able to raise AUD 16,900 in support of the NBCF. 

The National Breast Cancer Foundation (NBCF) is the only Australian body that funds life-changing breast cancer research with money raised entirely by the Australian public. Breast cancer is the most common life-threatening cancer facing Australian women, with approximately eight women dying from the disease each day — mothers, sisters, wives, daughters and friends.

Research is the only way to improve how breast cancer is diagnosed, managed and treated. By funding only world-class research, NBCF is working towards a goal of zero deaths from breast cancer by 2030.