Community Driving Force behind Wholesale Wheel & Tire Participation in New Radar Tires Pilot Program in Support of Breast Cancer Research Foundation

PHOENIX, AZ – October 2nd, 2019 – The statistic is staggering, approximately 1 person gets diagnosed with breast cancer ever 2 minutes. A figure that means 1 in 8 women will develop breast cancer in their lifetime. For Yaser Saghir, President of Wholesale Tire & Wheel, this is a statistic he relates with as many of his long-time customers are women. When approached with piloting a new partner program from Omni United/Radar Tires, the choice was obvious, raising awareness for a cause so close to his heart as well as his community was a no-brainer.

“We have always admired the work done by Omni United and Radar Tires and truly value their support of the Breast Cancer Research Foundation,” said Yaser, President of Wholesale Tire & Wheel. “When they approached me about piloting the new program, the women we deal with on a day-to-day basis were in the back of my mind. Our hope is that even if we can make an impact with one retail customer throughout the month of October, and encourage them to go in for preventative screening, then we have made a difference.”

The program, which involves 10 of Wholesale Tire & Wheels carefully selected Radar retailers, kicks off this week in the greater Phoenix, Arizona area. A community in which Yaser and Wholesale Tire & Wheel has been engrained in for almost ten years.

“For us, it’s all about helping to spread awareness. When customers purchase Radar Tires, they can feel good about their purchases, as they are investing in the research that helps enhance the outcome of breast cancer for many individuals,” said Mr. Saghir. “We are very proud to be involved in this program with Omni United/Radar Tires and hope to continue to bring recognition to this great cause for many years to come.”

Customers who visit the ten locations, will be greeted by retail associates dressed in bright pink shirts, and waiting rooms decorated in pink balloons. Retail associates will be handing out pink ribbons, bracelets and BCRF brochures to further support the cause. Wholesale Tire & Wheel services the greater Phoenix area and has been in business for almost 10 years. They provide top-notch products and service to the surrounding Phoenix area, including the distribution of the Radar family of products.

“We cannot transform the world alone, but we want to demonstrate that if a small company like ours can continue to invest the time, effort and resources necessary to make a difference, then anyone can,” G.S.Sareen, President and CEO, Omni United. “Over the years Radar Tires has started to be recognized as a brand that has been persistently making a positive impact on peoples’ lives. Breast cancer is a cause that has been close to our heart and we will continue to contribute and support the mission of BCRF and the great work they do.

BCRF corporate partner, Omni United, who states that giving back to society has always been one of its key values since day one, continues to engage with its partners internally and externally to create value for society. Since 2011, when Omni United first launched its first “Mobilizing Hope”, its corporate alliance program with The Breast Cancer Research Foundation, the campaign has raised and donated over $1.15 million to the BCRF’s mission of preventing and curing breast cancer by advancing some of the world’s most promising research. The corporate contribution program has funded over 23,000 hours of some of the most-promising and innovative research towards preventing and curing breast cancer in our lifetime.

Since the inception of the program in 2011, the company has involved itself in numerous initiatives and programs to spread awareness for the cause and bring the important work of the BCRF to the forefront of society. Initiatives such as launching a limited edition “pink sidewall tire”, sold through a major tire distributor in the United States, customized programs for wholesalers and retailers and launching fundraising and awareness programs with Radar Tires brand ambassadors that have helped the company to keep the BCRF’s mission at the forefront of their October promotions.

Wholesale Tire & Wheel is located at 301 N. 47th Ave, Phoenix, Arizona 85043 and can be reached by phone at (623) 247-2297 to locate retailers participating in the pilot Pink Partnership program.

Radar Tires is one of the most reliable brands in the market, sold globally in over 80 countries across 15,000 dealers. To learn more about the company, please visit www.omni-united.com or email info@omni-united.com.

ABOUT WHOLESALE TIRE & WHEEL
Wholesale Tire & Wheel LLC is a tire wholesaler in Phoenix, Arizona. The company operates a 40,000 sq. foot warehouse, servicing over 400 customers, and has been in business since 2010. Wholesale Tire & Wheel is located at 301 N. 47th Ave, Phoenix, Arizona 85043. More information on Wholesale Tire & Wheel is available by calling 623-247-2297 or at www.shopwtwd.com.

ABOUT OMNI UNITED
Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA and Omnisource. It currently has products sold in more than 15,000 retail outlets nationwide. More information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.comand online at www.omni-united.com.

ABOUT BCRF
The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit bcrf.org to learn more.

Media Contacts:
Wholesale Tire & Wheel
Yaser Saghir
yaser@shopwtwd.com
623-247-2297

Omni United USA
Casey Robinson
231-645-6452
caseyrobinson@omni-united.com