Radar Tires Pilot Program with Wholesale Tire & Wheel Rallies Support for Breast Cancer Awareness Month

PHOENIX, AZ – November 6th, 2019 – There is no lacking of the color pink being displayed in the retail channels during the month of October. The pink ribbon, which connotates breast cancer awareness, and brings knowledge and recognition to the mission of the Breast Cancer Research Foundation, was visibly more present for customers visiting ten retail locations in the greater-Phoenix area. A pilot program with Wholesale Tire & Wheel and Omni United’s Radar Tires brand, aimed at increasing awareness for the Breast Cancer Research Foundation, and supporting their mission of preventing and curing breast cancer in our lifetime, rallied a number of these Phoenix-based retailers to show their support for the cause.

The program drew the attention of customers with its empowering messaging. Approximately 1 person gets diagnosed with breast cancer ever 2 minutes, a figure that means 1 in 8 women will develop breast cancer in their lifetime. Retailers participating in the promotion stated they were shocked at the positive response they received with the partnership. Tire Masters, Hernandez Tires and La Hefa Tires Wheels & Lifts were just among the many retailers who participated in the pilot program and heard great success from their customers and teams with their support for the cause.

“It has been tremendous to see our community of customers rally behind us to support the work the Breast Cancer Research Foundation is doing, working hard to find a cure for breast cancer in our lifetime,” said Jeremy Small, Owner of Tire Masters. “This is a great cause, and we are proud to be associated with the organization and the Radar brand, who supports the research to find a cure for breast cancer. We had extremely positive reactions to the work we did during the month of October with BCRF, and look forward to participating in this initiative with Radar Tires in future years to help bring awareness to this cause, in the community we’ve been proud to serve for so many years.”

Breast cancer remains the most common cancer in women worldwide and the second most common cancer overall.


“The support from The Breast Cancer Research Foundation and Radar Tires to find a cure for breast cancer in our lifetime is something we can really appreciate being a part of as business owners,” said Tilin Chachon, Owner of Hernandez Tires in Phoenix, AZ. “It is great to be a part of something that is working towards the greater good for many generations to come.”

Proud partner of BCRF, Omni United states that giving back to society has been one of its key values since its inception and it continues to engage with its partners internally and externally to create value for society. It was back in 2011 that Omni started supporting the BCRF with the launch of the “Mobilizing Hope” campaign, a corporate alliance program which has raised and donated over $1.15 million to support BCRF’s mission of preventing and curing breast cancer by advancing some of the world’s most promising research. This program has funded over 23,000 hours of critical lifesaving research.

“For us, the program was about spreading awareness for the cause to the community we’ve been engrained in for almost ten years. When customers purchase Radar Tires, they can feel good about their purchases, as they are investing in the research that helps enhance the outcome of breast cancer for many individuals,” said Yaser Saghir, President of Wholesale Tire & Wheel. “We are very proud to have been involved in this program with Omni United/Radar Tires and hope to continue to bring recognition to this great cause for many years to come.”

“Over the years Radar Tires has started to be recognized as a brand that has been persistently making a positive impact on peoples’ lives. Breast cancer is a cause that has been close to our heart and we will continue to contribute and support the mission of BCRF and the great work they do,” said G.S.Sareen, President and CEO, Omni United. “We cannot transform the world alone, but we want to demonstrate that if a small company like ours can invest the time, effort and resources necessary to make a difference, then anyone can.”

Since the inception of the program in 2011, the company has involved itself in numerous initiatives and programs to spread awareness for the cause and bring the important work of BCRF to the forefront of society. Initiatives such as launching a limited edition “pink sidewall tire”, sold through a major tire distributor in the United States, customized programs for wholesalers and retailers and launching fundraising and awareness programs with Radar Tires brand ambassadors that have helped the company to keep BCRF’s mission at the forefront of their October promotions.

Wholesale Tire & Wheel services the greater Phoenix area and has been in business for almost 10 years. They provide top-notch products and service to the surrounding Phoenix area, including the distribution of the Radar family of products. Wholesale Tire & Wheel is located at 301 N. 47th Ave, Phoenix, Arizona 85043.

Radar Tires is one of the most reliable brands in the market, sold globally in over 80 countries across 15,000 dealers. To learn more about the company, please visit www.omni-united.com or email info@omni-united.com.

Wholesale Tire & Wheel LLC is a tire wholesaler in Phoenix, Arizona. The company operates a 40,000 sq. foot warehouse, servicing over 400 customers, and has been in business since 2010. Wholesale Tire & Wheel is located at 301 N. 47th Ave, Phoenix, Arizona 85043. More information on Wholesale Tire & Wheel is available by calling 623-247-2297 or at www.shopwtwd.com.

Omni United (S) Pte. Ltd is a tire designer, manufacturer and distributor. The company offers a complete range of consumer and commercial tires marketed under the brand names: Radar Tires, Patriot Tires, American Tourer and RoadLux. Singapore headquartered Omni United was founded in 2003 by entrepreneur G.S. Sareen. As a reliable business partner with innovative products, unparalleled customer service and logistics solutions, Omni United has a global footprint and is selling products in more than 80 countries. Omni United’s flagship brand Radar Tires has been Carbon Neutral since 2013. In the United States, the company does business as Omni United USA and Omnisource. It currently has products sold in more than 15,000 retail outlets nationwide. More information on Omni United is available by calling 1-855-906-6646, by emailing info@omni-united.comand online at www.omni-united.com.

The Breast Cancer Research Foundation (BCRF) is dedicated to bringing the end of breast cancer by advancing the world’s most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit bcrf.org to learn more.

Media Contacts:
Wholesale Tire & Wheel
Yaser Saghir

Omni United USA
Casey Robinson