Social Responsibility

Our Commitment to Breast Cancer Research

"We cannot transform the world alone, but we want to demonstrate that if a small company like ours can invest the time, effort and resources necessary to make a difference, then anyone can."
G.S.Sareen, President and CEO, Omni United


Mobilizing Hope

Make Your Tires Leave A Mark In The World – Supporting the BCRF

We have always believed in giving back, both to the environment and to the society. This is one of the pillars that our company has been built on. It was these beliefs that led us to partner with the Breast Cancer Research Foundation (BCRF) in 2011. Together we launched “Mobilizing Hope”, a corporate alliance program that supports BCRF’s mission to prevent and cure breast cancer by advancing the world's most promising research. Our support to the BCRF has not just been monetary but also heavily aimed at bringing awareness of their work into the forefront of our industry and society. Through this program, we have donated close to $1,158,800 to the foundation and funded approx. 23,176 hours of research.

Over the years we have undertaken numerous initiatives to spread awareness for this cause. Some of these include launching a limited edition pink sidewall tire that was sold through a major distributor in the US, supporting BCRF in all major trade exhibitions and tire fairs globally and encouraging our dealers with in-store promotion and awareness materials. We have also received tremendous support from our racing teams as they have always displayed the BCRF logo on their race vehicles and gear and recently we have had great support from our brand ambassador and LPGA Golfer, Jodi Ewart Shadoff who has joined her efforts with us in bringing more awareness about this cause since 2016.


Mobilizing Hope

Partnering with our customers in our Social Responsibility endeavors - Radar Tires and Eden Tyres & Servicing join hands to raise funds for BCRF in the UK

We have always endeavored to engage with our customers and partners at a local level by coming-up with initiatives and programs that help support our social causes. Over the years we have engaged with various customers and partners not only to support BCRF in a monetary way but also to spread awareness for this cause and to bring the work of BCRF to the forefront of society.

This year Radar Tires has tied up with its UK based tire distributor, Eden Tyres & Servicing to raise funds for the BCRF. For every Radar Tire sold at Eden Tyre outlets in the UK in 2018, both companies will collectively donate £2 to BCRF. Through this program, the company expects to raise an additional USD 25,000 for the BCRF which will be over and above its fixed committed amount of USD 50,000 regardless of sales.


The Breast Cancer Research Foundation (BCRF) is dedicated to being the end of breast cancer by advancing the world's most promising research. Founded by Evelyn H. Lauder in 1993, BCRF-funded investigators have been deeply involved in every major breakthrough in breast cancer prevention, diagnosis, treatment and survivorship. BCRF is the largest private funder of breast cancer research worldwide and the highest rated breast cancer organization in the U.S. Visit to learn more.